Hi, Everyone! We are about to launch with Iterable and are looking to add a team member that has experience using Iterable as a Lifecycle Marketer.
About Union Plus
Union Plus is a nonprofit on a mission: deliver real, money-saving benefits to the 15 million working people across roughly 65 AFL-CIO affiliated unions and their families. From mortgages and education savings to wireless discounts and hardship grants, we put union solidarity to work in members' everyday lives — and we've been doing it for nearly 40 years.
We just selected Iterable as our new consumer engagement platform — and we're using the moment to rethink how we communicate with members. Less batch-and-blast. More behavioral triggers, smarter segmentation, and journeys that actually meet people where they are. That's the work this role gets to lead.
A Note on Levels
We're hiring one person — and we're posting at two levels because we want the right person, not the right title. If your experience puts you squarely at the Manager level, apply. If you're more senior and want a hands-on modernization role at meaningful scale, apply. We'll calibrate based on the strongest applicant. See the leveling table below for how we'll think about it.
The Opportunity
You'll be the hands-on lifecycle practitioner at Union Plus — living in Iterable every day, building the campaigns and journeys that connect 2.5M+ email subscribers and 500K+ SMS subscribers to the benefits they've earned.
Your charter is modernization: take a freshly-implemented Iterable instance and turn it into a real lifecycle program. Behavioral triggers instead of one-size-fits-all sends. Smarter segmentation powered by our BigQuery data. A testing culture that actually informs what we do next. And a foundation that lets us add channels — push, in-app, and beyond — when we're ready.
This role reports to the Deputy Director, Website & Email Marketing Strategy, and partners closely with our Senior Manager, Email Marketing Campaigns, our data team, and benefit partners across the Union Plus portfolio.
What You'll Do
- Live in Iterable. Build, QA, and ship campaigns and journeys every day. Templates, dynamic content, workflows, segmentation — you'll know the platform deeply because you're in it constantly.
- Build behavioral journeys. Replace one-off batch sends with triggered, lifecycle-driven programs: onboarding for new opt-ins, re-engagement for lapsed members, behavioral cross-sell across our benefit portfolio, milestone moments, and seasonal programs.
- Make segmentation smarter. Partner with our data team to build audiences that go beyond "all opt-ins" — using BigQuery-sourced behavioral, demographic, and engagement signals, and navigating our union-by-benefit eligibility logic so members only see what they qualify for.
- Orchestrate across channels. Today the role spans email and SMS. As we mature, you'll help design coordinated multi-channel journeys — and shape what comes next (push, in-app, web) as we expand.
- Build a testing culture. Own (or contribute meaningfully to) the A/B testing roadmap: what we test, how we measure it, and how findings turn into permanent changes. Make experimentation a normal part of how we work, not a special project.
- Measure what matters. Track performance in Iterable, GA4, and Grafana. Translate data into clear recommendations for the team and leadership.
- Sweat the craft. Proof copy, check links, validate dynamic content, preview across clients, monitor deliverability. Make sure every send lives up to the Union Plus voice: concise, friendly, supportive, lively, trusted, and welcoming.
- Partner cross-functionally. Work closely with the email campaigns team on calendar coordination, the data team on integrations and audience requirements, and benefit partners on co-branded programs.
How We'll Level You
We'll determine your level based on the dimensions below. You don't need to match every Senior Manager criterion to be considered at that level — but the more you can demonstrate, the stronger the case.
|
| Manager | Senior Manager |
| Total lifecycle / CRM experience | 4–7 years | 7–10 years |
| Iterable experience (required) | 1+ years hands-on | 2+ years hands-on, incl. Workflows, Catalog, AI features |
| Modernization scope | Executes modernization initiatives; contributes to roadmap | Owns and architects 1–2 modernization workstreams (e.g., testing program, multi-channel orchestration, segmentation strategy) |
| Data & segmentation | Builds audiences from defined logic; partners with data team on requirements | Defines segmentation strategy and partners with data team on architecture |
| Cross-functional reach | Coordinates with partners and peers | Influences benefit partners and senior stakeholders; acts as informal senior partner to team |
| Salary range | $90,000 – $115,000 | $115,000 – $140,000 |
Note: This is not a people-management role at either level. The Senior Manager would act as a senior IC and informal mentor, not a direct manager of others.
What We're Looking For (Both Levels)
- Hands-on Iterable experience is required. See the leveling table for years. We'll consider strong candidates with deep experience in another modern ESP (Braze, Klaviyo, Customer.io) only if paired with demonstrated Iterable familiarity and a clear path to rapid ramp.
- A modernizer's mindset. You've moved a program from batch-and-blast to behavioral. You know what good looks like and you've built it before — onboarding flows, behavioral triggers, smart segmentation, real experimentation.
- Data fluency. You don't need to write production SQL, but you should be comfortable reading dashboards, scoping audience requirements, and partnering with a data team. Familiarity with BigQuery, GA4, or similar is a plus.
- Strong HTML/CSS for email. You can troubleshoot a broken template without panicking.
- Strong writing and editing. You can take a brief and turn it into copy that's clear, warm, and on-brand.
- Project management chops. You can run multiple programs at once and hit deadlines without dropping balls.
- Mission alignment. You care about working people, organized labor, or member-driven organizations — or you're genuinely curious to learn.
Nice to Have
- Iterable certifications (Foundations, Iterable Academy)
- Experience with multi-channel orchestration beyond email/SMS (push, in-app, web)
- Familiarity with SMS compliance (TCPA, carrier filtering, A2P 10DLC)
- Experience with CDPs, reverse ETL tools, or BigQuery-as-source-of-truth architectures
- Experience working in or with the labor movement, nonprofits, or membership organizations
Compensation & Benefits
Salary ranges (see leveling table above for placement):
- Manager: $90,000 – $115,000
- Senior Manager: $115,000 – $140,000
Here's the part that's genuinely unusual:
Union Plus offers a benefits package that's increasingly rare — and worth running the math on. For an employee with a family, the benefits below typically add $15,000–$25,000 in annual value beyond base salary.
- Fully-paid healthcare. Medical, dental, and vision premiums are 100% covered for you, your spouse, and your dependents. Not 70%, not 80% — fully covered.
- Employer FSA contribution. We contribute to your Health FSA on top of paying premiums.
- Traditional pension. A defined-benefit pension plan — the kind that's nearly extinct in the private sector. Real retirement security, not a lottery ticket.
- 3% 401(k) match. In addition to the pension, not instead of it.
- Generous PTO and paid holidays.
- Hybrid schedule with our DC-area office.
- Professional development support, including Iterable certifications.
- Meaningful work on behalf of 15 million union members and their families.
If you've been comparing total compensation rather than just base salary, we think you'll find Union Plus is genuinely competitive.
Why This Role, Right Now
Most lifecycle roles ask you to optimize what already exists. This one asks you to modernize an entire program — at meaningful scale, on a modern platform, with a leadership team that actually wants to ship the change. We have the audience, the data, the platform, and the support. We need someone who's excited to come build.
Equal Opportunity
Union Plus is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strongly encourage applications from candidates of all backgrounds, including those who have historically been underrepresented in marketing and technology roles.
If you're excited about this role but don't check every box, please apply anyway. The best candidates often don't fit the mold.
How to Apply
Send your resume and a short note about why this role interests you to resumes@unionplus.org. Bonus points if you tell us about a lifecycle program you helped modernize — what changed, what worked, and what you'd do differently next time. Please indicate whether you're applying at the Manager or Senior Manager level (or are flexible).
