Hiring A Lifecycle Performance Lead At Herschend

Looking to add a member to my team focused on the outbound channels run out of Iterable.

The Lifecycle Performance Lead will support the evaluation and optimization of the company’s email, SMS, and push channels, which drive guest engagement and revenue. This role focuses on analyzing campaign and customer behavior data, identifying opportunities to improve targeting and personalization, and assisting with data-driven recommendations to enhance lifecycle performance.

You will work closely with Marketing teams to support testing strategies, contribute to campaign and journey enhancements, and help implement new tools, features, and best practices. This role plays a key part in enabling teams to deliver effective, high-performing lifecycle marketing campaigns and improving the overall guest journey. 

One of the best parts is that you get to do all of these things for a business with a mission of Bringing Families Closer Together by Creating Memories Worth Repeating®!

Herschend is the world’s largest family-held themed attractions company, with a portfolio of over 40 family entertainment brands across North America, including destinations, resorts, theme parks, water parks, immersive experiences, and content enjoyed by audiences worldwide. 

Interested? Apply Now

Note: This is a hybrid position based out of the Peachtree Corners, GA office.