Wrapping up personalization week

Now that you understand these “Core 4” pillars of personalization, keep this in mind: Personalization is ultimately a long-term strategy that takes time to develop. In fact, according to Gartner, “Only 40% of marketers report having a clear personalization strategy and roadmap.”

With the four pillars we’ve covered this week, think about your current process and consider how you might strengthen each one through customer data collection, campaign automation, experimentation and other factors.

We’d love to hear what you all have found most valuable from our Path to Personalization events; from our user group series, our AMA with Garin, and all that we covered this week in the community - share what you’ve learned! And because we love giving away swag to our customers, share and get an Iterable water bottle!

Lastly, just because Personalization is coming to an end, that doesn’t mean the conversation is over, we’re here to help each other and Iterable is always here to help guide you in the right direction, so don’t be shy about questions and sharing your experiences.