One of the major benefits of Iterable is the ability to pass custom events into the system to trigger journeys and enrich user profiles. With Custom Event Management, you can now set retention policies for each of your custom events. When an event instance reaches the end of its retention period, it will automatically be deleted, giving you the control to only keep custom events for as long as you need them. With this release, you’ll be able to:

• Simplify data management by setting retention policies for each custom event



• Reduce clutter - keep your event data clean for easier segmentation



• Improve the performance of dynamic lists and Journey filters



• Events are automatically managed and deleted based on custom settings