Moments Based Marketing Series: Step 1: Build Your Data Foundation for Intelligent Marketing

The Campaign Era is Over. The Moments-Based Marketing Playbook is Here
 

That’s why Iterable is leading the shift from campaigns to moments-based marketing. We’re helping marketers evolve from batch to bespoke with AI-powered tools that keep engagement relevant in real time. Our 5 step webinar series is your roadmap to making the shift: 
 

Step 1: Build Your Data Foundation for Intelligent Marketing

✨ In partnership with Hightouch

To make real-time, personalized marketing possible, your data can’t just sit in storage—it needs to move. In this session, you’ll learn how to design a data strategy that’s flexible, future-ready, and AI-optimized. We’ll cover how to define your single source of truth, why composability is essential for adaptability, where a CDP fits into your architecture, what it takes to achieve real-time data readiness, and how to get your data optimized for agentic intelligence so insights fuel action instantly.