Step 2 of Moments Based Marketing Series (Webinar Recap 🎥) | Ready for Real-Time Journeys?

Marketers have been building journeys for years.

Okay, maybe not for 84 years, but let’s be honest — it’s about time journeys start building themselves!

In Step 2 of our Moments-Based Marketing series, we explored how to finally let those journeys build themselves, learning, adapting, and evolving with every customer action. 

Jeanette Woodburn (Senior Marketing Operations Manager, Iterable), Mara Cohen (CRM Manager, ATG Entertainment), and Steven Aldrich (SVP of Marketing Services, Ragnarok) revealed what happens when brands stop designing static workflows and start letting their journeys think for themselves. They broke down how today’s top teams are transforming traditional campaigns into living, learning experiences that sense intent, adjust instantly, and deliver real-time relevance.

“The most effective journeys are the ones your customer doesn’t notice — because they feel natural.” – Jeanette Woodburn

Key Takeaways

• Smart journeys learn.
  The most effective marketers treat journeys as living systems. Instead of building and walking away, they continually absorb signals — clicks, conversions, drop-offs — and evolve based on what customers actually do. With Iterable’s real-time orchestration, marketers can instantly react to those signals and update paths without developer support, keeping every touchpoint relevant and responsive.

• AI is the new journey builder.
  AI transforms data into direction. Instead of relying on rigid “if-then” triggers, machine learning determines when to engage, which channel to use, and what message will resonate. With Iterable’s AI suite — including Predictive Goals and Send Time Optimization — teams can shift from manual updates to intelligent automation, delivering more relevant, impactful moments.

• Real-time relevance drives retention.
  Speed alone doesn’t impress customers — relevance does. By acting on unified data in real time, brands can respond to signals the moment they occur, reducing churn and creating loyalty that outlasts any single campaign. With Iterable’s connected data architecture, marketers can sense and act on engagement signals the instant they happen. 

• Collaboration is the real automation.
  Adaptive marketing isn’t just a technology shift — it’s a teamwork upgrade. When Marketing, Ops, and CX all access the same data and visibility, they can act in unison. The smoother the hand-off behind the scenes, the smoother the experience in front of the customer.

• Let AI surface the signal, let humans shape the story.
  AI can tell you when to reach out, but your team still defines how. The human layer — creativity, empathy, timing — is what transforms data-driven engagement into relationship-driven marketing.

Replay & Resources

• 🎥 Watch the full replay to see how ATG Entertainment, and Ragnarok reimagined their customer journeys for real-time relevance.
• 🗳 Vote below — how “real-time” are your journeys really?

Up Next: Step 3? Scale Contextual Personalization with Modular Content.

Get ready to scale personalization without sacrificing creativity, using modular content and AI-powered tools that do the heavy lifting for you.