Spam Folder or Sales Spike? How Your Emails Can Survive Black Friday & Cyber Monday (Webinar Recap 🎥)

If you think your emails will magically reach inboxes during peak season, think again. Mailbox providers are on high alert in November, and only the best-prepared brands make it through unscathed.

In our latest webinar, our deliverability experts Justin Foulk, Steve Duff, and Ashlyn East exposed the truth about holiday sending, and how to protect your messages when the stakes (and volumes) are sky-high. Arm yourself with our deliverability do’s & don’ts before BFCM hits!

Catch the Recap Video

Key Takeaways

Infrastructure & Warm-Ups = Your Golden Ticket
Your emails can’t sprint if your foundation is shaky. Start domain & IP warm-ups before the rush so your biggest sends glide past provider filters instead of getting stuck at the gate.
List Quality & Segmentation = Inbox Insurance
Nothing tanks deliverability faster than blasting deadweight. Keep your lists lean, target your true fans, and re-engage (or cut loose) the silent ones. Strong lists = safe inboxes.
Planning & Timing = Stress-Free Sending
Black Friday isn’t the time to wing it. Lock in your sends, creative, and QA early. Scale volume gradually so you’re riding momentum, not scrambling against throttles.
Monitoring & Adapting = Peak Season Superpower
Deliverability isn’t “set it and forget it.” Watch your metrics in real time and adjust on the fly. Inbox rules tighten, subscribers tire, agility keeps you one step ahead.