Marketing’s comfort zone? Gone. AI lit the match, privacy poured the fuel, and data gravity pulled it all together. The result? A marketing landscape that’s faster, smarter, and far less forgiving to teams stuck in yesterday’s playbook.
In Iterable’s latest blog post, Holly Clare unpacks Snowflake’s 2025 Marketing Data Report, and it’s a wake-up call for every marketer still relying on yesterday’s stack.
Here’s the short version (take notes!):
1. AI is no longer a gadget, it’s a decision engine. 🔍
- It’s not just automating; it’s cleansing data, predicting intent, and orchestrating journeys.
- If you don’t understand it — and trust it — it’ll outpace you.
- The “we’ll try AI later” era is officially over.
2. Privacy is your new competitive edge. 🔒
- Consent, explainability, and security aren’t compliance boxes; they’re trust signals.
- Lose trust, lose customers.
- Make privacy a feature, not a burden.
3. Data Gravity has flipped the stack. 🌍
- Data is too big and too sticky to move — so the tools have to move to it.
- Traditional CDPs are under pressure; activation now happens where the data lives.
- Real-time engagement across owned channels is where it all converges.
Why this actually matters 💬
- Because someone else is already building the future while you wait.
- Because AI + Privacy + Unified Data = real advantage.
- Because delaying isn’t safe, it’s an open invitation to get disrupted.
When you read Snowflake’s findings.
👀 To dive deeper into what this means, check out Holly’s full post on the blog:
Snowflake’s Marketing Data Report: What Marketers Need to Know