🚨Personalization Week Starts NOW! 🚨
Welcome to personalization week in the Iterable Community! We are so excited that you are joining us on the Path to Personalization. Whether you are just starting out in your personalization journey or or wanting to take your existing strategy to the next level, this week is about putting the pieces of the personalization puzzle together to help you achieve your goals.
We posit that there are four foundational pillars of personalization:
* User Segmentation: finding the perfect audience
* Lifecycle Mapping: creating immersive journeys
* Workflow Building: engaging at opportune moments
* Dynamic Content: connecting with tailored messaging
Each pillar represents a critical step of the personalization process and the more proficiently you’re able to master each one, the more marketing possibilities you unlock. Over the course of this week, we’re going to dive into each of these pillars so you can walk away with a scalable personalization framework.
Share a little about yourself, win a prize!
While this week will be full of ideas for your personalization strategy, it’s also about getting personal! Let’s kick this week off with a little icebreaker to get to know each other better: share in the comments section who you are, what company you’re with and one goal, personal or professional, that you’d like to accomplish by the end of the year.
Everyone that responds gets a pair of newly branded Iterable socks! Fall is quickly approaching, and these will warm your feet right up. :)
Got any questions about this week? Let me know in the comments!