In honor of Women’s History Month, Alyssa shared an amazing post celebrating women-led innovation, featuring some trailblazing brands powered by Iterable and personalized marketing: Ritual, Madison Reed, and Policygenius!
These companies are using Iterable to create personalized, cross-channel experiences that foster meaningful relationships with their customers.
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Ritual: Founded by Katerina Schneider, Ritual is making waves in wellness by prioritizing transparency in supplements. While they initially focused on women’s health, Ritual now serves both women and men, using Iterable’s sophisticated segmentation to deliver personalized health content and help customers of all genders stay on track with their wellness goals.
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Madison Reed: Amy Errett is revolutionizing beauty for women with high-quality, at-home hair color solutions. Through Iterable, Madison Reed creates personalized journeys, helping women find their perfect shade and providing step-by-step guidance.
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Policygenius: Co-founded by Jennifer Fitzgerald, Policygenius is simplifying financial planning for all customers, with a strong commitment to empowering women. Using Iterable, they send personalized messages to help women (and men) take control of their financial futures.
But these stories aren’t just for Women’s History Month, they’re game-changing all year long, and we’re proud to power these women-led innovations with Iterable!
Let’s keep the support going year-round! 
- Support women-owned businesses
- Raise awareness for women’s organizations
- Amplify women's voices in your own content
- Nominate or promote women for leadership recognition
- Join the #AccelerateAction movement for International Women’s Day 2025
Check out the full post, Women-Led Innovation: How Iterable Customers Empower Women Through Personalization, to see how these brands are making an impact with Iterable and personalization.