Scribd—the digital reading company behind Everand, Slideshare, and Fable—set out to do more than attract new users. They wanted to keep readers engaged, turning first-time visitors into lifelong learners.
But scaling personalized engagement across millions of readers and multiple brands was no easy read. Their data pipeline slowed every update, and launching new campaigns often meant weeks of back-and-forth between teams.
That’s when Scribd rewrote the story with Iterable’s Smart Ingest, AI, and Embedded Messaging—transforming data challenges into moments of meaningful connection.
- Scribd cut weeks of manual data work, saving $91K a year and finally giving marketers instant access to the insights they needed—powered by a seamless Smart Ingest setup.
- Smarter, AI-powered journeys helped first-time readers become loyal subscribers in record time, proving that personalization at scale doesn’t have to slow teams down.
- Using Embedded Messaging, Scribd connected their web and app experiences, guiding users seamlessly from discovery to engagement—no engineering bottlenecks required.
The results?
- Readers now spend +0.35 minutes more per session, start reading 1% more often, and convert with an 89% push-to-read rate.
💡 When your data moves as fast as your audience, you don’t just send messages—you create moments that stick.
Scribd’s story shows what’s possible when creativity meets connection—and when Iterable helps you deliver the right story, at the right time, to every customer.