Community Olympics, Day *5: It's Time to Celebrate YOU

We're nearing the end of the Community Olympics (we know, we're sad too), but let's end it with some Dressel-esque flair!

And its time to celebrate YOU.

Today/Tonight tell us about the campaign you're most proud of (show us a screenshot to add some extra sparkle)!

_While we'll miss our daily discussions, I'm confident the conversations we started here will live on._

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I have enjoyed this week so much! I'm sad is over

My favorite campaign is an oldie, but it's until this days a campaign I'm MOST proud of.

When I was living in Venezuela, I worked for 6 years in a company called Polar. It was a HUGE company that had 3 business lines that included, Pepsi, Foods like Harina Pan, a dough we use to make arepas, and Beers and Wine/Champagne (with the beers having around 80% market share).

I mainly worked with the Wine & Champagne line. This was an almost unique job, because Venezuela is NOT a wine country, and this is the ONLY wine that is made in Venezuela, with vineyards in Venezuela that were founded in the 80s.

It was an incredible experience. I started as a an intern and left a Product Manager. Around the last couple of years of my tenure we worked on relaunching the single varietal line. This entailed:

1. Consumer research to understand what people valued
2. New positioning statement
3. New ad campaign
4. A strategy to promote such campaign, mainly in events and online

With the ad campaign we wanted to elevate the image of the wine, making sure that it showed as a premium wine. And it was also important to politely suggest what type of wine pairings would work best. Always as a suggestion because taste is subjective.

So, I worked with my ad agency, provided a brief, approved an approach, and was with them during the production process.

The result? We launched this gorgeous campaign titled "Allow us to suggest you", that earned the first 2 advertising awards for the brand! The only two they have gained until this day

Also, to add a teary moment, when my team was receiving this award, I was packing my bags because I was leaving my country the next day and I got a text message from them saying: _This award is ours as much as is yours_

Below some pics of the campaign, and me visiting the vineyard.

@Mariajose Balboa - what a cool campaign and a cool job!

Thanks @Kara Sheil . It was! I loved every minute of it!

@Mariajose Balboa that is fantastic! I love the imagery of this campaign, and the extra knowledge about Venezuela

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Thanks so much to the Iterable team (Lauren and Sarah) for creating such a unique and enjoyable way to engage the community!

In a prior life , I was in retail instead of software (!). As a teeny company selling women's underwear in a very fast paced retail environment , email was a big driver of sales, so I was always working to come up with new and innovative marketing angles to move product and engage members (with limited resources).

Most proud of is a hard ranking, but one of the campaigns I had the most with was one was a last minute "Little Black Bra" campaign (as a spin on LBD) showing off some of the most popular styles. I got to write I lot of fun SLs like "Does that come in black?" and most importantly used the campaign as an opportunity it to showcase some really stellar user generated content.

Thanks @"Meli Musson" I love the take on the LBD and the consumer quotes 😀

My favorite campaign was a "free month of English classes" that I launched at my previous company, an online English language school, at the start of COVID last year. It started as a small campaign in Italy, and quickly grew to over 100,000 users globally in just a month. We teamed up with governments in Italy and Brazil who promoted this offer, as well as other verticals within the company that could not sell their study abroad products due to travel restrictions. We also launched a series of emails to upsell these freemium users to buy our premium conversation classes as an add-on and that worked pretty well too. It was a huge collaboration internally to launch it in a just a few days from concept, and unfortunatley I don't have any screenshots of these emails, but I'm super proud of this campaign

We started a series of emails for our "Employee Rides" to help foster community with our customers, show that we have experts on staff that can help, have done what you want to do, and to tell some really cool stories in the process. Everyone has such a deep connection to the vehicle that they build. We also have a very talented videographer that adds beautiful touches to the video that it draws you in immediately. Most often we have a few comments after sending that say their eyes were "leaking". All of these have been very well received.
https://www.speedwaymotors.com/the-toolbox/1933-ford-coupe-employee-rides-jess-gasper/30962