The Activate Summit 2026 agenda just went live, so I spent some time going through it this morning!
Here’s my review of the Activate 2026 agenda that nobody asked for 👀
Jokes aside, the structure behind this agenda is strong. To me what stands out the most is that it’s strategy + application + peer exchange.
You’ll see the vision in action with experts from Babylist, Therabody, The Washington Post, Zwift, ATG Entertainment, and more leading deep dives — plus a Special Guest Keynote!
The agenda is organized across three tracks (Lead What’s Next, Execute in the Moment, and Connect with Purpose) — but think of them as lenses, not lanes. The strongest schedules will mix all three.
Whether you’re focused on adoption, scaling experimentation, or optimizing governance at enterprise level, there are sessions designed to meet you where you are.
Building Your Schedule? Here’s Where I’d Start
Lead What’s Next 🧠
For marketers scaling teams, expanding ownership, or preparing for AI-native workflows
- The AI-Native Org: Structure That Scales Intelligence
- Killing Complexity: Clearing the Runway for AI, Experiments, and Real Work
- Scaling Trust in the Age of AI
- The Next 24 Months: Big Bets Leaders Are Making on Brand, Product and Go-to-Market
This track is built for leaders redesigning how marketing actually operates.
Execute in the Moment ⚙️
For teams focused on adoption, improving performance, or expanding use cases
- Beyond the Blast: How Conversational AI Is Turning Marketing Messages Into Customer Relationships
- The ROI of Activation: Bridging the Gap Between Your Data and Your Customers
- Inbox by Design: Protecting & Scaling Email and SMS Deliverability
- Intelligent Journeys Deep Dive
These are hands-on, applied, “how does this actually work?” sessions.
Connect with Purpose 🤝
For marketers who want peer perspective on scaling, experimentation, and governance
- Consumer Apps & Technology Roundtable
- Designing the Intelligent Marketing Organization Roundtable
- AI Deep Dive Roundtable
- Cross-Channel Orchestration Deep Dive
No panels. No slides. Just candid discussion with other marketers navigating the same challenges.
Quick Planning Tips
- If you’re newer to Iterable → Prioritize an execution-focused session like Intelligent Journeys Deep Dive or Inbox by Design to walk away with practical frameworks you can apply quickly. And if you’re just getting started, don’t miss the pre-conference Onboarding with Iterable Workshop — it’s the fastest way to level up before the main sessions begin.
- If Scaling Cross-Channel Orchestration is a focus for you → Make time for Inbox by Design and the Cross-Channel Orchestration roundtable. They’ll give you insight into scaling responsibly while protecting performance.
- If you’re expanding into AI and experimentation → Balance a hands-on deep dive with a Lead What’s Next session to understand both application and governance. And don’t skip the conversations around responsible AI — they matter more as you scale.
Need Help Getting Approval?
If you’re reviewing the agenda and thinking, “This looks great, but I need budget sign-off,” here’s how I’d frame it internally.
Activate 2026 isn’t just inspiration — it’s focused time around AI governance, cross-channel orchestration, experimentation frameworks, and deliverability protection. Sessions like The AI-Native Org, Inbox by Design, and Cross-Channel Orchestration Deep Dive directly map to how modern marketing teams are scaling.
When making the case, tie attendance to your company’s focus goals — whether that’s adoption, margin protection, experimentation velocity, or modernizing your operating model.
If helpful, you can also leverage our Activate justification letter template. It’s built to help you connect specific sessions to business outcomes.
Time to Build Your Schedule
- Two full days.
- Three tracks
- Keynotes, workshops, and deep dives
- Small-group discussions.
- And yes — the Activate Party.
Now’s the time to start building your schedule!
📆 Go and explore the full agenda!
