Marketing Masters Monday

This series puts the spotlight on one member of our Marketing Masters program every Monday. To learn more about this program, check out our blog post and for the full roster, visit our Marketing Masters website.

Meet Andy Hsu, Associate Manager, Lifecycle at Masterclass and hear about the campaign that @Andy Hsu is most proud of, what he likes most about using Iterable, and more!

If you have any questions for Andy about how he's leveraging Iterable in his marketing campaigns, let us know in the comments.

When and how did you get your start in marketing?

I got my start in marketing during college. I was drawn specifically to marketing because of how cross-functional the work is, and how it provides a nice balance of creativity and analytics. I did several marketing internships at tech companies, including Slack, Autodesk, and VMware, and never looked back.

What does a typical day look like for you?

In a typical day, I’ll be in a few meetings with cross-functional partners discussing some of our initiatives, setting up campaigns and workflows, analyzing results and performance, and supporting external requests.

What do you love about your role?

I love getting to work so closely with others—sharing ideas and brainstorming together, achieving common goals, and celebrating wins and embracing failures together.

What do you like most about using Iterable?

I love how clean and intuitive the Iterable UI/UX is. We just onboarded a new member to our team and the speed at which she was able to figure out the platform shows how user-friendly the interface is.

What marketing campaign are you most proud of?

I’m most proud of our weekly newsletter because of the huge cross-functional lift, the impact on revenue and engagement, and the use of dynamic content to drive performance.

Where do you go to learn about the latest marketing trends and technologies? (websites, podcasts, etc.)

I love to sign up for leading tech companies’ emails and push notifications to see how they leverage these channels and what approaches they’re taking. Airbnb, Netflix, and Spotify are some of my favorites.

What advice would you give your high school self?

Prestige is overrated. Relationships, fulfillment, and balance are not.

If you weren’t a marketer, what would you be?

I’m incredibly passionate about personal finance, so I’d love to work in a job that allows me to help people to achieve their financial goals.