Has anyone tried the Send Time Optimization function? How have your results been so far? Here were my results from our first 3 email sends.
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I'm currently using it on a few campaigns but I haven't figured out how to analyze the results very well. How did you break it down?
Hi @Janelle Brackett ! STO campaigns will have the same metrics as other campaigns to compare side by side, and STO enabled campaigns will be indicated in the UI with the "purple robot" icon. You can use our Campaign Analytics to compare STO enabled campaigns against non-STO enabled campaigns. We do not offer a a native side by side comparison for STO enabled campaigns.
If you would like to run a test, you can create an STO experiment with a control and a variable, more info here on how to set up.
Please note that using STO is not a 100% guarantee that it will lead to better results, but we have continued to see an average lift of 10% in open rates across all customers since STO was launched.
If you would like to run a test, you can create an STO experiment with a control and a variable, more info here on how to set up.
Please note that using STO is not a 100% guarantee that it will lead to better results, but we have continued to see an average lift of 10% in open rates across all customers since STO was launched.
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