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We're having an internal discussion about password reset emails. The current design has a button the user can click and we also show the pretty long, tokenized version of the link in plain text so the customer can copy/paste the link in their browser. Some want to remove the plain text and just show the button. Some have suggested that we shorten the link a la bit.ly, but that seems wrong and less transparent, as visibility was the goal of showing the plain text link to begin with.
What is the best practice? Leave only the button and ditch the link or keep both?

Thanks!
Hi @Kara Sheil ! Great question.

I've seen pretty much all styles and flavors (so to speak) of password reset emails. The button will naturally draw the eye and I imagine most are likely clicking that to reset their password.

Personally speaking, I've also used the long link as well but it's a fall back when there's potentially an error with the CTA. I think a good middleground here is rather than show the long plain text link, make it a hyperlink from some of the text within the email.

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