Marketing Masters Monday
This series puts the spotlight on one member of our Marketing Masters program every Monday. To learn more about this program, check out our blog post and for the full roster, visit our Marketing Masters website.
Meet Elaine Go, Retention Marketing at Asana and hear @Elaine Go's advice to a new Iterable user, what growth marketing means to her, and more!
If you have any questions for Elaine about how she's leveraging Iterable in her marketing campaigns, let us know in the comments.
When and how did you get your start in marketing?
Growing up, I was always fascinated by people and their interactions with the world (and what influenced people to do certain things). Soon after graduating from college, I was lucky to land at a boutique marketing agency where I got to develop and execute marketing strategies and study how different messages, channels and timing could influence how people interacted with our clients and their products. I enjoyed learning something new every day, whether it was a new marketing technique or channel or about a problem and the technology to address — and soon realized that marketing was the perfect fit for a learner like me.
What does a typical day look like for you?
Every day is different and the only thing—other than change—that is constant is that I am always learning something new. Most of my career was spent on the agency-side working with clients so it was learning a little about a lot of things. Now that I’m on the client-side, it’s nice to be able to go deep and focus on my craft. I love that I get to try new things, experiment and see longer-term data and results.
What do you love about your role?
I get to work with a lot of really smart and humble people (on my team and across the org) who are all experts in their roles and are willing to share their expertise with me. Everyone brings so much value to the table, and it’s awesome to see how we can co-create together and learn from each other.
What does growth marketing mean to you?
Growth marketing means the willingness to be wrong and learning and iterating as a result of it. It has taught me a lot about humility and finding delight in a surprise.
What is one piece of advice that you would give to a new Iterable user?
Take advantage of the Iterable resources and support—from documentation to live chat support, it’s all so good! You’ll get a quicker grasp on the nuances of using Iterable and sometimes it prompts new ideas.
What do you like most about using Iterable?
The workflow function is really intuitive and easy to use. There’s a lot of cool segmentation and things you can do when you understand how the contact properties are defined.
How do you plan to leverage Iterable in the future?
I’m looking forward to getting more data into Iterable so that we can do a lot more with personalization and dynamic content.
What’s the best advice you’ve ever been given?
Be curious, live in wonder.
If you weren’t a marketer, what would you be?
A teacher—it’s so satisfying to be part of someone’s journey in learning something new.