Marketing Masters Monday
This series puts the spotlight on one member of our Marketing Masters program every Monday. To learn more about this program, check out our blog post and for the full roster, visit our Marketing Masters website.
Today, we are thrilled to feature Andrew Harner, Lead Email Manager at Scribd.
Keep reading to hear the campaign that @Andrew Harner is most proud of, his advice to new Iterable users, and more!
If you have any questions for @Andrew Harner about how he's leveraging Iterable in his marketing campaigns, let us know in the comments!
Andrew's Fun Facts!
* I have a German passport and speak German, and hope to work in Berlin at some point in my career.
* My dog Wesley is an 8-lb. chihuahua who loves cuddles and long walks on the beach.
* Cooking is my favorite hobby, and I pride myself on my Detroit-style pan pizza.
When and how did you get your start in marketing?
I took a “computer programming for English majors” course in college, and six years later a dental supplies company needed some HTML email templates built. The rest is history!
What do you love about your role?
The great people I work with, of course!
What’s been the proudest moment in your career?
Building out a team for the first time. It’s incredible to see us all come together and collaborate in developing a growth and lifecycle notifications program that we can be proud of.
What is one piece of advice that you would give to a new Iterable user?
Don’t be shy about asking Iterable Support for support!
How do you plan to leverage Iterable in the future?
In 2020 2H, we’re planning to add push notifications to our channel mix, expand into translated, localized emails, and ramp up our lifecycle testing.
What marketing campaign are you most proud of?
In the first week of the George Floyd protests, we launched an email to our U.S. subscribers, “Sharing Black Voices,” which affirmed Scribd’s commitment to the Black Lives Matter movement and featured editorially-curated reading lists hosted on Scribd that highlight Black authors. That email send was a strong feeling for all of us who worked on it, and we hope to have added positively to the national conversation around the struggle for Black liberation and an end to white supremacy.
What’s the best advice you’ve ever been given?
A lot of great people mentored me early in my career, and when I thanked one of them, he told me to “pay it forward.” So I try to honor the gift of mentorship that I was given by supporting the career development of the people I work with.
If you weren’t a marketer, what would you be?
I’d love to run a small vegan cafe.
To see Andrew's workflow spotlight, check out his member spotlight page!