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Marketing Masters Monday



This series puts the spotlight on one member of our Marketing Masters program every Monday. To learn more about this program, check out our blog post and for the full roster, visit our Marketing Masters website.

Meet Alek Flekel, former Associate Associate Manager, CRM at care.com and hear what he likes most about using Iterable, what he loves about his role and more!



Fun Facts!


* Alek is fluent in Russian
* Has met 2 (TWO!!) first ladies
* Has never had taco bell (_I know, my jaw dropped too_)

When and how did you get your start in marketing?


While in college I worked at a startup in the Public Records niche. I learned about digital advertising, affiliate marketing, and content marketing.



What do you love about your role?


Collaborating with my teammates—sometimes it truly takes a village to launch something.



What’s a mistake you’ve made at work, and how did you deal with it?


I missed adding a suppression list to a send that required one. I took ownership of it and am now hyper-focused when scheduling campaigns.



What is one piece of advice that you would give to a new Iterable user?


You are not alone—Iterable support is an extension of your team. They have helped me so many times when I needed assistance.



What do you like most about using Iterable?


The segmentation tool is where I spend most of my time. Not being an expert in SQL, this tool allows me to use logic rather than technical coding.



Besides Iterable, what are the other tools in your marketing toolkit? How are you leveraging them?


Monetate for website banner and lightbox display on desktop and mobile web.



What’s the best advice you’ve ever been given?


Practice doesn’t make perfect; perfect practice makes perfect.



If you weren’t a marketer, what would you be?


I’d be a chef.
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