Marketing Masters Monday
This series puts the spotlight on one member of our Marketing Masters program every Monday. To learn more about this program, check out our blog post and for the full roster, visit our Marketing Masters website.
Today, we are thrilled to feature Abbey Trefzger, Retention Marketing Channel Manager at Redfin!
Keep reading to hear about @Abbey Trefzger's proudest moment of her career, what she likes most about using Iterable and more!
If you have any questions for Abbey about how she's leveraging Iterable in her marketing campaigns, let us know in the comments.
Abbey's Fun Facts!
* I broke both of my arms at the same time in third grade.
* I taught myself calligraphy to do my own wedding invitations.
* I’ve slept under the stars in the Outback of Australia.
When and how did you get your start in marketing?
I got started in marketing when I joined the Customer Education Team at Redfin in 2015. I planned and marketed 30+ events a month, analyzed event performance and created a strategy for increasing event attendance. After a few years on that team, I realized that I preferred marketing and analyzing events over event planning, and applied to be on the Email Marketing Team, where I would be able to lean into my analytical and content marketing skills.
What do you love about your role?
I love that in my role I can see often see quick results and know that I am directly affecting the top of the funnel for my company. I also love that we can do “meatier” tests that run for many months to see how our channel is providing incremental impact on the top of the funnel for our whole company.
What’s been the proudest moment in your career?
My proudest moment has been seeing incredible year-over-year growth for a program I directly support with email marketing. When I joined the team, we didn’t have a strategy, and after working closely with the program, we built 4+ automated campaigns, and in Q1 2020 we saw 283% year-over-year growth.
What is one piece of advice that you would give to a new Iterable user?
Dive right in! The Iterable framework is user-friendly and intuitive. If you have a new idea, you can likely implement in Iterable—sometimes it just takes a little creativity!
What do you like most about using Iterable?
I love the ease and clean user experience of creating campaigns in Iterable. I also love how easy it is to run A/B tests and see results.
Besides Iterable, what are the other tools in your marketing toolkit? How are you leveraging them?
Our team leans heavily on creating holdout groups and measuring incremental impact. That means I spend a lot of my time writing SQL and analyzing data.
What advice would you give your high school self?
Take computer science, and don’t shy away from the math classes.
If you weren’t a marketer, what would you be?
I’ve always dreamed of becoming an interior designer and spend a lot of free time re-arranging furniture in my home and following designers on Instagram.