The results of our Holiday Quick Poll revealed that 83% of those polled said they were more likely to purchase from a brand with which they have an emotional connection.

The results also indicated that those with higher incomes are significantly more likely to purchase from a brand that they have an emotional connection with — more than 50% of those making over $100K a year said they are “much more likely” to make a purchase when they emotionally connect with a brand.

Now, we want to know "How is your content making your customers feel?"

More on the topic in CMS Wire