Skip to main content
Hi, I work for a start up and we are in the process of scaling up our subscriber list and sends. I noticed in our last campaign many of our Outlook emails landed in the subscriber's "Other" folder. Is there anything we can do to help land the email directly in the "Focused" inbox?

I appreciate we are still small and this could be the main reason but wanted to check in with our community to see if there are any tips and tricks you can share?

Thanks,
Radhika
Hello Radhika,

Unfortunately, the folder that your emails land in is 100% controlled by the email provider. Here are a few articles that might be helpful!

Iterable Deliverability FAQ:
https://support.iterable.com/hc/en-us/articles/207914786-FAQs-for-Troubleshooting-Deliverability#primary

Gmail Bulk Senders Best Practices:
https://support.google.com/mail/answer/81126

Litmus Gmail tab:
https://litmus.com/blog/gmails-promotions-tab-is-not-the-spam-folder

Sorry that these references are based on Gmail, however Outlook and Gmail will handle this in the same way. One guaranteed way to have your emails land in the proper folder, is ask your users to push your emails there.

Thank you,
Pierce

Reply


Terms & ConditionsCookie settings