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Community Holiday Festival, Day 2: Let's Talk Mobile



When was the last time you checked your cell phone? Trick question: you’re probably on it right now! There’s no doubt that the mobile medium is front and center for consumers. And what's on customer minds is front and center for marketers.

Brands are leveraging increased screen time to get noticed by consumers. But what is the recipe for a rockin’ mobile campaign? What’s the secret to incentivizing swipes?

Share!



We want to know! To participate in this activity, share the best mobile campaign you’ve created (or consumed) this year!

If you’re not using mobile, we want to know: what is stopping you? Share your pain points with us below (it still counts as a share)!

Resources for you!



Looking for some resources to help you along your mobile journey? Check out our most recent user groups:



*Share and get 5 points, PLUS, you’ll be entered into a raffle to win a cozy Iterable blanket! Two blankets will be given away. It's a great way to keep warm while you text, tap, and Tik Tok!

I'm pretty sure I said the same thing last year, but we really are adding mobile now. We just signed our deal with Iterable and are testing SMS this week. I bet next year I'll have a really great example to share!


Can't wait to see what you all do with mobile Ryan Glanzer!


We implemented a reminder SMS for a customer when their payment method fails and saw a uptick in the amount of customers either updating their account status or payment information. It allowed us to retrieve more revenue from this group of people!(and get their accounts back in the correct status). Previously, this had only been something that we had done through email but adding the mobile piece helped a lot. (In addition to A/B testing on the emails in the workflows).

We would love to be able to have an SMS platform through which we could respond to our customers via text at some point


I just recently bit on a Kate Spade sign up and was pleasantly surprised by their entry point. The reminder a bit later was also a nice touch. And if anyone wants that free shipping link, have at it!! I won't be using it. Sorry for the extremely large images too!

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I like the Kate Spade reminder Kara - I wonder if that link was to a product you had looked at on their site before? I received a similar one from Williams Sonoma that I found effective!


Amy, it goes back to their Surprise Sale 24 hour deals page and a big push for gift shopping, which is the choice I made from the initial message. I'm assuming it would be different if I had chosen 1 or 3. What is a bit awkward is that while I am signed up for these messages, a pop up was presented within seconds of landing on that page to sign up. It would be cool if they could somehow identify that I was already signed up and suppress that box.


This was my favorite one I consumed recently. I love that Hydro Flask made a contact card of themselves and sent it to me to add to my contacts so that I'll know who's texting me and not a random string of digits.

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I think this is a phase two for us. Get comfortable with workflows in our current environment and that venture out to use another channel. Would definitely be interested in learning more about the ins and outs of how Iterable uses the channel, though!


James Jordan (or anyone) is there anything special to creating the contact card part of the message? I'll go use my Google skills to and try and find the answer on my own too. 🙂 I just received one like this from another company and thought it was cool.


congratulations Ryan Glanzer and Jennifer Salamh for being our blanket raffle winners!! I'll be in touch shortly!


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