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Hello- 

I’m looking to add a simple thumbs up/thumbs down survey to the footer of my emails, but I’m not sure about the best way to implement it with the tools I have: Digioh, Qualtrics, and Iterable.

Specifically, I’d like to:

  • Add a survey or feedback widget in the email footer.
  • Track responses (thumbs up or down) and ideally have them automatically feed into a reporting system.
  • Keep the survey quick and easy for the recipients, without requiring them to leave the email. 

Has anyone implemented something like this before with these tools? What are the best approaches to set this up and collect responses efficiently?

Any tips or advice would be greatly appreciated! ✉️

Hey @Steph_Wilson!

Great question and one that gets asked a lot for good reason.

The best way to solve this is by setting up a System Webhook in Iterable that fires on Email Click. You want to fire an event to a receiving endpoint with all of the relevant data and then parse it on that side.

I would use Zapier to receive the event and handle both the parsing and passing relevant data to Qualtrics for tracking and reporting purposes. Qualtrics integrates directly with Zapier so should be straightforward there.

There are a lot of ways to solve this problem, but System Webhooks are the easiest for achieving the reporting requirement without a bunch of shenanigans on your side.

Let me know if you have follow up questions. This sort of thing can be confusing if you are not familiar with how webhooks work.

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