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Question for anyone out there!

I haven't been able to find a resource stating how I can utilize different Google UTMs for each variant I have in an experiment. Is this something that cannot be done in Iterable's experiments or am I just not looking in the right place?

Tori Schneider Hi Tori! The link parameters [docs] allow you to define custom UTM key/value attributes, and you could indicate per variant there. You likely will want to edit your experiment variant in the Template editor to access this setting.

You could use a universal merge parameter as your value to have the variation automatically assigned, but this may be a little messier an output if you aren't as familiar with Ids


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