Hi guys, we adopted the Iterable platform a few months ago. The objective is to replace a variety of communication platforms in our tech stack with Iterable. However, we have identified that many of our emails are currently landing in Gmail's promo tab instead of the primary inbox, which significantly impacts our conversion metrics and platform ROI. Please note that these emails are succefully placed in the primary inbox if sent from any of our other platforms (Intercom or Campaign Monitor).

We have tried the following in order to improve our email placement:

1. Change of Sender Name, email domain and email address to reflect same configuration from the other platforms (this subdomain has a more establish reputation)



2. Content optimization: significant reduction of images and links and increase of text based design



3. Email deployment staggering strategy



4. Avoid quiet hours and optimize for recipient's time

Based on your experience, what else would you recommend?



IMPORTANT ADDITIONAL INFO:

We currently do not have an internal resource with HTML coding experience, which means that we heavily rely on the drag and drop function of the platform to build our emails.

Using an online email tester, I compared the text to HTML ratio between Iterable's emails (drag and drop) vs. emails from Intercom and Campaign Monitor (which also use a drag and drop function). The email tester showed that Iterable emails had only 9-14% text to HTML ratio compared to 40-49% with the other two platforms.