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Has anyone noticed a pretty big discrepancy between the clicks reported in Iterable and your website's sessions in Google Analytics? I know it's typical to have some differences because of different factors for reporting, but I'm seeing such a big gap.

In one of my recent campaigns, Iterable reported 600+ clicks on a specific element. When I looked at my GA4 session data for the campaign attributed to the UTM for that element, there were only about 25 sessions.

Curious if anyone has had this issue or if there's something I'm missing to troubleshoot this.

Hi Claire,

We're happy to help take a look at what might be happening!

I'd like to start by gathering more details about the specific Campaign and which metrics are being referenced. Please create a new Support ticket by emailing us at support@iterable.com and we can help investigate.


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