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PRODUCT ANNOUNCEMENT: SMS Link Shortening & Click Tracking



We're more than halfway through Olympics week in the Iterable Community, so we think it's time to interrupt this program to take a break, grab a drink of water and make a special product announcement: SMS Link Shortening & Click Tracking.

We’re incredibly excited to announce the release of SMS link shortening and click tracking! We’ve added some great new features to help you gain greater control over your text campaigns. Now you can customize the look and feel of your SMS links with your own custom tracking domains, auto-shorten lengthy UTM links, and track click link clicks from inside Iterable! There’s a lot to love about this release so here’s a full breakdown:

* Automatic link shortening — we’ll automatically detect and shorten any links found in the body of your SMS message
* Dynamic data (Handlebars) support — no more lengthy URLs or unsightly UTMs! Links with manually inserted UTMs, handlebars logic, snippets and data feeds will all automatically be shortened
* Custom domain support — use your own branded tracking domains to give SMS URLs an extra touch of credibility and branded feel
* itbl.co optionality — if you want extra character space but don’t yet have a tracking domain of your own, you can leverage our short tracking domain itbl.co
* Click tracking — track clicks on embedded links inside SMS messages and start measuring a new dimension of campaign performance (without workarounds!)
* SMS click metric — use this new reporting metric to measure campaign performance (via Campaign Analytics) and channel effectiveness (via Messaging Insights)

We hope you discover new SMS value with these tools. We’re pleased to launch these capabilities without any technical work required from you and at no additional cost to your current contract ! If you have any questions, you can learn more in our documentation, by contacting your CSM or post them in the comments section of this post. Thanks!

P.S. stay tuned for more—we’re already building additional capabilities atop this new foundation.

_Note: Shortened links will be stored by Iterable for a minimum of 30 days. Pricing is subject to change. Any changes will be deferred until time of contract renewal._
Whoa - so cool to hear!
Perfect timing!! We will be coming onboard next month and I'm starting to set up my SMS this weekend. I've already reached out to our integration team and will be talking with them next week.
That's awesome @Kara Sheil! If you have any questions, please don't hesitate to let us know!
This sounds great!

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Would love to try it out for sure, we're limited on budget (who isn't), but maybe in the future 🤞🏼
So exciting!
Would love the opportunity to try them out at some point! 🎉

Same here! We have yet to use SMS, but I love the Handlebars logic we have for email + the click monitoring for sms is huge!
Will there ever be a way to set more friendly looking tracking strings? Or do they need to be random (and ugly/scary to click on) to support unique-user identification?
Hey @Adam Taylor good question! In the spirit of "shortening," we wanted to design an experience that solves for the shortest possible URL, not necessarily customizable strings. And since we wanted to arm you all with unique click tracking capabilities, the strings are uniquely auto-generated per end user—adding a customization layer into that mix makes things a little more challenging, as you might imagine.

However, that's a great capability to look into for future capabilities that I'll bring back to the team!

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