2020 revolutionized brand-customer relationships. New habits emerged and accelerated, expectations evolved, and how shoppers consume and connect will never be the same. Given the permanence of changes in customer behavior, identifying and adjusting to the new consumer psychology is a priority.

To better understand these new customer attitudes toward marketing, we went straight to the source. In our 2021 Consumer Psychology Survey, we polled 1,000 shoppers in the U.S. and U.K. Our inquiries explored the true psychology of brand engagement and examined how specific marketing messages really make people feel.

Our survey made one thing loud and clear: Consumers now expect more from brands. Generalized, cookie-cutter customer experiences are ignored and abhorred. But how can brands build campaigns that connect and convert for the long term?

Read our topline trends and findings to learn how to create a customer experience that is individualized and human: https://bit.ly/3ywjkdQ