The Path to Personalization

Have you heard us talking about personalization A LOT lately? That’s because there’s a lot to unpack with personalization, and each piece of the puzzle is equally important. To better understand the steps in the personalization process, we broke it down into 4 pillars; user segmentation, lifecycle mapping, workflow building and dynamic content and talked in depth about each pillar during our Path to Personalization Virtual User Group Series and Personalization Week here in the community. Take a look below at all of the conversation and resources we offered during Personalization Week. _PLUS!_ You have until Friday, October 9th to participate in these conversations and get the prizes offered.

Day 1: Segmentation

* 🎁 _Get Iterable socks!_ Introducing Personalization Week in the Iterable Community * Let’s Talk User Segmentation

Day 2: Lifecycle Mapping

* 🎁 _Get an Iterable notebook & pen set!_ Let's Talk Lifecycle Mapping * 🎁 _Get an Iterable t-shirt!_ Let’s Get Personal - Share and win! * Poll: How many lifecycle campaigns are you currently running?

Day 3: Workflow Building

* Let’s Talk Workflow Building * 🎁 _Get an Iterable hoodie!_ Workflow Wednesday: Share and win!

Day 4: Dynamic Content

* Let’s Talk Dynamic Content * Personalization Ask Me Anything * Personalization Tip! Day of the week snippet * 🎁 _Get a custom puzzle!_ Find out where you're at in your personalization journey

Day 5: Friday Fun!

* 🎁 _Get an Iterable water bottle!_ Wrapping up personalization week * Marketing Mistakes Happen, Don't Panic * 🎁 _Get an Iterable Hoodie!_ Write a Review for Iterable