The Path to Personalization
Have you heard us talking about personalization A LOT lately? That’s because there’s a lot to unpack with personalization, and each piece of the puzzle is equally important. To better understand the steps in the personalization process, we broke it down into 4 pillars; user segmentation, lifecycle mapping, workflow building and dynamic content and talked in depth about each pillar during our Path to Personalization Virtual User Group Series and Personalization Week here in the community.
Take a look below at all of the conversation and resources we offered during Personalization Week. _PLUS!_ You have until Friday, October 9th to participate in these conversations and get the prizes offered.
Day 1: Segmentation
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* Let’s Talk User Segmentation
Day 2: Lifecycle Mapping
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* Poll: How many lifecycle campaigns are you currently running?
Day 3: Workflow Building
* Let’s Talk Workflow Building
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Day 4: Dynamic Content
* Let’s Talk Dynamic Content
* Personalization Ask Me Anything
* Personalization Tip! Day of the week snippet
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Day 5: Friday Fun!
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* Marketing Mistakes Happen, Don't Panic
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