Skip to main content

[PRODUCT ANNOUNCEMENT] Send Time Optimization Now General Available!

  • August 20, 2020
  • 5 replies
  • 47 views
A
Greetings Iterable Community, My name is Anthony Chiulli, and I am a Sr. PMM here at Iterable. AI is an important theme on our product roadmap this year, which is why I am thrilled to share that Send Time Optimization (STO) is now available to all customers! With the release of our AI driven STO, marketers now have an answer to the question, “When is the best time to send an email?”. Analyzing patterns in historical open and click behavior, STO automatically personalizes the send time for each individual recipient based on weighted analytics of their past engagement to reach their inbox when they are most likely to engage. STO is now available for email blast campaigns, email send nodes in Workflow Studio, and as an Experiment. If you’re interested in learning more, you can find our STO release notes and documentation HERE. Thank you to all who participated in our beta of STO and as always, feel free to post your questions in the comments section of this post! ****

    5 replies

    A
    • Adam Taylor
    • Plaza Newbie
    • 2 replies
    • August 21, 2020
    @Anthony Chiulli really exciting new feature! Question: The option for STO appears in Blast Push setup, too. Are pushes supported, or should this be removed from the UI to prevent confusion?
    Wayne Coburn
    • Wayne Coburn
    • Plaza Newbie
    • 15 replies
    • August 21, 2020
    @Adam Taylor You are correct, STO is now available for Push campaigns as well! I will get the docs updated to reflect this
    A
    @Adam Taylor - circling back here, we have updated our STO Docs to reflect available channels. Thanks for your patience. https://support.iterable.com/hc/en-us/articles/360047695732-Release-Notes-August-20-2020-
    Lauren Cory
    Forum|alt.badge.img+4
    • Lauren Cory
    • Plaza Newbie
    • 7 replies
    • September 4, 2020
    @Anthony Chiulli , can we put in a request that will allow STO Experiments to be assigned to a recurring campaign please? Probably 80% of our campaigns are recurring, and we'd like to test STO on some of them. Thanks.
    A
    Hi @Lauren Cory. I have relayed your feature request to the Product Team. In general, recurring experiments do not exist, regardless of the type of experiment selected. Specifying a recurrence pattern for an Send Time Optimization blast campaign causes each recurrence to use Send Time Optimization. However, STO experiments do not recur.


    Terms & ConditionsCookie settingsAccessibility statement