September Blog Roundup and New Customer Stories!
As always, our content team has been hard at work producing great advice and articles for the growth marketing community. Take a look below at everything that came out in September:
Growth Marketing Resources
* The Art of Web Push Notifications
* How to Give Your Retail Marketing the Red Carpet Makeover
Holiday Marketing Resources
* How to Address Product Scarcity This Holiday Season
* What Goldilocks Has to Do With Holiday Marketing
* Marketing for the Unexpected in Holiday 2020
* 2020 E-Commerce Holiday Shopping Trends
Iterable Customer Stories
Get inspired by other Iterable customers in these newly released case studies!
Read Calm's Case Study
Calm is the #1 app for meditation and sleep, and was ranked App of the Year by Apple in 2017. By coupling Amplitude's visualized product analytics with Iterable's cross-channel workflows, Calm was able to optimize their new-member onboarding sequence to see a 4x increase in revenue from email opens, and decrease their onboarding series from 27 days to 15.
Read Fiit.tv's Case Study
Fiit.tv, a UK-based fitness app, experienced astounding growth in 2020 as fitness enthusiasts traded in-person workouts for virtual. With the influx of new users, Fiit saw a dip in conversions from their 14-day free trial to paid memberships. Leveraging Iterable's Workflow Studio and Experiments, Fiit tested and optimized their cross-channel, new-user onboarding to see a 15% increase in trial-to-paid conversions and a 12% increase in first-day activations.
Read TrainingPeaks Case Study
TrainingPeaks is a web, mobile, and desktop solution built to connect elite athletes and coaches. Prior to Iterable, TrainingPeaks used Responsys as their ESP and Mixpanel for in-app. By unifying marketing channels and customer data in Iterable, TrainingPeaks achieved average in-app open rates of 70%, average conversion rates of 6%, and decreased the time to produce their weekly email from 10 hours to just 20 minutes.
Read Bloomon's Case Study
bloomon is a UK-based, subscription florist that (prior to Iterable) struggled with customer retention. By leveraging Iterable's flexible data management and workflow builder, bloomon built a multi-touch, personalized campaign that doubled monthly reactivations and increased conversions by 300%.