What do sizzling Shake Shack burgers and squeaky BARK toys have in common? Both built cult followings that people can’t stop talking about.

At Activate Tour New York, we’re bringing you a behind-the-scenes look at how brands spark obsession, loyalty, and craveability.

Join Jay Livingston, former CMO of Shake Shack and BARK, for a fireside chat: “Creating Cult Brands & Craveability.” He’ll reveal:
How to scale hospitality in a digital-first world
Ways to spark loyalty and community-driven growth
The balance between performance marketing and brand magic

And that’s just one highlight in a lineup stacked with marketing leaders who blend creativity, AI, and community into strategies that matter.

Don’t just hear about it later, reserve your ticket and be there when Jay Livingston takes the stage at Activate Tour New York.