Win a VIP Trip to Activate Summit 2025
We’re kicking off Activate win a trip, where TWO Iterable customers will win a VIP trip to San Jose, CA, for Activate (April 1-3)! Haven’t seen the details yet? Check out the announcement post to learn how to qualify and enter for your chance to win!
Reality TV Love Show Lessons for Marketers
Marketing today is all about winning hearts through AI-driven, data-powered engagement.
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On Love Is Blind, contestants build trust without ever seeing each other through meaningful conversations in the pods. Brands can take the same approach using data and AI to craft personalized, real-time engagement.
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Love Island teaches us that sometimes, even when you think you’re safe, a new bombshell enters the villa and shakes everything up. Brands that fail to adapt or rely on outdated tactics risk the same fate, losing customer attention and relevance.
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The Bachelor can teach brands to be strategic. Much like choosing who gets a rose, a misstep in strategy can leave you wondering, “Did I pick the right one?” Failing to meet customer expectations and needs can turn loyalty into indifference, ultimately damaging the customer relationship.
That’s why at Activate, we’ll explore how to future-proof your marketing with AI-powered engagement, rapid experimentation, and messaging that actually resonates.
Today’s prompt:
With Valentine’s Day approaching, we’re swiping left on outdated tactics and right on the new era of marketing. If marketing had a dating app, what would you swipe left on (a tactic of the past) and right on (a strategy for the future)? 
Here are a few examples to help get you started:
Swipe left to reacting to customer behavior only after it happens.
Swipe right to predictive insights that anticipate customer needs before they take action.
- Swipe left to first-name personalization without deeper customer insights.
Swipe right to AI-powered messaging that dynamically adjusts to behavior, preferences, and engagement patterns.
- Swipe left to ignoring mobile-first experiences when customers engage mostly on their phones.
Swipe right to optimizing for mobile-first experiences across email, web, and apps.
Drop your answers in the comments for a chance to win a trip to Activate. Don’t forget, new prompts drop every Tuesday & Thursday, so be sure to swipe back here on Thursday for the next one! 
